The CeraVe package redesign project aimed to modernize the brand's visual identity while maintaining its trusted, clinical appeal. The updated design emphasizes clarity, simplicity, and shelf impact, incorporating a refined color palette and typography to improve readability and consumer recognition. Enhanced layout hierarchy and clean, minimal graphics reflect the brand’s dermatological roots and support its key product messaging. The final design was professionally printed at Heidelberg, ensuring high-quality production standards and precision in color reproduction and material finish.