Kennesaw State University

Graphic Designer 2024-2025
Campaign Design, Social Media Design, Print Collateral, Event Marketing, Digital Design
Working under the supervision of the Creative Director, I independently developed visual campaigns and promotional materials for a range of Kennesaw State University alumni events and initiatives. From initial concept through final production, I created distinct campaign identities across print, digital, and social applications, adapting each visual direction to its audience and purpose while maintaining alignment with the broader KSU brand.

01 — Homecoming Alumni Tailgate

Event Campaign · Social Media · Print

Developed a bold, energetic campaign for Kennesaw State University's Homecoming Alumni Tailgate, using layered typography, athletic imagery, and KSU's established visual language to build excitement around the event. The campaign was extended across digital promotions and printed event materials to create a consistent experience from promotion through attendance.

02 — Marching Owls 10th Anniversary

Event Campaign · Social Media · Print

Created a commemorative campaign celebrating the 10th anniversary of the Marching Owls. The visual direction combines archival marching band imagery with bold typography and KSU's black-and-gold palette, balancing a sense of history with the energy of the program. The system was applied across social media promotions and printed event collateral.

03 — Italy by Rail

Travel Campaign · Social Media · Digital

Developed a travel-focused visual campaign promoting KSU's Italy by Rail alumni program. Vibrant destination photography, bold typography, and a turquoise-to-gold color system were used to create an energetic visual identity inspired by the experience of traveling through Italy. The campaign was adapted across social media and digital promotional materials.