Graphic Designer

2026

Brand Development, Social Media Design, Marketing Collateral, Print & Digital Design

Ongoing brand design and creative support for Advanced Filtration Company of America, including brand development, marketing collateral, and social media content. My work focuses on maintaining a consistent visual identity across both digital and print applications while evolving the brand’s presence through engaging, industry-focused design.

The goal was to preserve AFCOA's established, recognizable identity while creating a more intentional and contemporary brand system. The identity needed to feel professional and technically capable without losing the approachable, longstanding character of the company.

The resulting system pairs AFCOA's established identity with a structured typography hierarchy, refined color palette, custom graphic elements, and supporting patterns inspired by movement, filtration, and airflow. These elements create flexibility across applications while maintaining a consistent visual connection to the core brand.

The system was designed to work across a wide range of touchpoints, including business collateral, marketing materials, vehicle graphics, signage, apparel, promotional items, and digital communications.