Graphic Designer

2024–2025

Campaign Design, Social Media Design, Print Collateral, Event Marketing, Digital Design

Working under the supervision of the Creative Director, I independently developed visual campaigns and promotional materials for a range of Kennesaw State University alumni events and initiatives. From initial concept through final production, I created distinct campaign identities across print, digital, and social applications, adapting each visual direction to its audience and purpose while maintaining alignment with the broader KSU brand.

Each initiative required a unique visual identity while still feeling connected to Kennesaw State University. The challenge was to create engaging, event-specific campaigns for different audiences and objectives while working within established university branding and ensuring consistency across multiple formats and touchpoints.

I developed individual visual systems for each campaign through typography, color, imagery, graphic treatments, and layout. These systems were then translated across social media, digital marketing, and printed collateral to create cohesive experiences while allowing each initiative to maintain its own distinct personality.